Next Story Group | Hotels, Urban Spaces, Asset Management

A Holistic Approach to Urban Spaces

Today’s paradigm for asset management is out of tune and at risk. The hotels and offices of today have largely been created for the needs of yesterday: compartmentalized, rigid, and overly-polished.

Yet today's travellers, workers, and mobile citizens want something markedly different: a blended space that's always adapting to their particular needs.

Optimizing a real estate asset for one purpose no longer works. Next Story Group's biggest value to asset owners is our rapid adaptability. By being able to efficiently change with the times we cater to customer needs today, but adapt with agility to their needs tomorrow.

Next Story Group brings together the best in research, design, marketing, management, and technology to create greater value for each asset than if it were designed and managed with a single purpose.

We believe a holistic approach is the most logical way to futureproof an urban space.

Efficient Design

We push the limits of modern design to create measurable operating efficiencies. Seeing each asset as a living ecosystem, we protect our owners' investments through continuously and precisely optimising each space's design.

New Media Marketing

We're in the business of creating moments for our guests. This idea is at the heart of how we build our brands. Our in-house marketing agency Brand Karma has delivered brand strategies and campaigns to hotels for over 10 years.

Lean, Precise Operations

We operate our spaces with adaptability and agility. Our operations teams are intentionally diverse, combining tradition and innovation, art and science. The result is a lean and high-performance team ready for any challenge.

Best In Class Technology

Technology isn't a department; it's a through-line in all we do. From our world-class IT platform to cutting-edge user experiences, we're technologists politely disrupting and improving the real estate and hospitality worlds.